May 012021

You will see from the attached statement from Human Nature that their eminently desirable Gomm Valley project has fallen into the hands of an as yet anonymous PLC, whom we understand offered a little more cash to Aviva (the current land owners) to purchase the land and with it the right to take the project forward.   Human Nature have expressed their consternation very eloquently in their statement (see below).

The Residents Society looked into the Human Nature planning application very thoroughly and concluded that it was a truly excellent project that we should do our utmost to support as they proposed to create a sustainable community and not ‘yet another housing estate’.   Human Nature are determined to broadcast Aviva’s decision as an unhappy example of a profit versus sustainable development issue, turn it into a national talking point and hopefully persuade Aviva to alter course.  In a radical approach, Human Nature are calling for Aviva to re-wild Gomm Valley and turn it into a nature reserve rather than let a generic house-building company change all their well-thought-through plans for their own profit.

Aviva’s own website is full of statements which contradict their proposed actions, for example:

Item 7 : ‘Sometimes not taking the money is the more responsible path to choose.’

We ask you to please write to Aviva expressing your personal concern at this abandonment of the visionary Human Nature plans for Gomm Valley that they have supported for 4 years.  Aviva have an annual shareholders meeting on Thursday May 6th and any comments before that date should be sent to the CEO of Aviva Investors, Mark Versey at, and also the Group CEO of Aviva PLC, Amanda Blanc,

If you need inspiration, attached is an excellent email which you could use to base your own correspondence on, but do edit it sufficiently to give it your own voice.

Do say if you are a shareholder in or have your pension or insurance with Aviva.

Also write to our County Councillor Katrina Wood, and our MP Steve Baker, urging them to support Human Nature.

This is the latest map from Human Nature – you will see all the area to the right which was to be retained as open land for public access. This will likely be built on by any other developer.

Gomm Valley 2020 Map

Link to better quality PDF

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